Black Friday Sales + Small Business Saturday

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Eva Amurri shares her Black Friday and Small Business Saturday sales picks

The time to save big is upon us! And this year, since I’m really watching my budget, I’m going to be taking advantage of Black Friday sales big time. I’m not really somebody who goes crazy and buys anything that’s on sale—but I am somebody who will hold out buying something I’ve been wanting UNTIL it’s on sale.

I just love the feeling of getting a deal—especially if it’s on something that I wanted to buy anyway, or something that I repeatedly buy throughout the year!

I’m doing all of my shopping for Holiday online this year—it’s not only easier, but it feels a lot safer right now—and I’ve noticed that the Black Friday deals this year have been reflecting the masses of online shopping that’s going down! A lot of Black Friday sales even started mid-week this week, and I’ve been noticing great product selling out.

I plan to hop on it with all the deals I intend to score and shop them right away. Let me know if any of these items are on your list as well!

Eva Amurri shares her Black Friday and Small Business Saturday sales picks

Black Friday Sales

Arendelle Castle Play Set – Frozen 2


This castle playset would make the most stunning Santa gift! And provide hours of fun when stuck indoors…

Cars Racetrack Pit Stop Set


Major would flip for this! I need to get it for Xmas!

Pro-Collagen Cleansing Balm


This Elemis cleansing balm is the BEST for removing makeup and cleaning the skin without stripping it. I always stock up on the big sale days!

Superfood Vital Veggie Mask


This is one of my favorite ultra-nourishing masks for the winter months and it’s on major sale!

Christmas Cheer Wreath with Red Bow


Frontgate wreaths, garlands, and faux trees are my FAVE but with a higher price point, Black Friday is the time to save! There are incredible deals going on right now and free shipping on holiday!

The Alpi Alta

M. Gemi

These gorgeous Italian boots come in six colorways and are the definition of luxury. It’s the perfect time to take advantage of a big sale! I love the black on black, the tan, and the black and white!

Blushing Bundle Gift Set

Vanity Planet

This Blushing Bundle Gift Set is a total steal right now and would either make the perfect gift for a beauty lover OR be the perfect way to level up in your own at-home skincare routine!

The Frame QLED Smart TV


These are the TVs I have throughout my home and I LOVE them. It really makes a difference to have the TV’s look like art when they’re not on, and the smart technology is next-level. I don’t even have cable anymore!

Women's Original Tall Rain Boots: Cavendish Blue Purple


If you don’t have a pair of Hunter boots yet, they are my Go-to for bad weather and come in a ton of colors. They’re a classic for a reason, and Black Friday is always the time to score a deal on these! I also have them in classic yellow for all three kiddos.

AirPods Pro


Save $50 on a pair of Airpod Pro’s!

Small Business Saturday

Adaptogen Wellness Collection

Peak + Valley

This collection of adaptogens includes three formulas to help your body adapt to stressors. Who DOESN’T need that in their life right now?!

Sweet Dream Playhouse in Peachy Pink

Caitlin Wilson

This playhouse is every kid’s DREAM!

Baby Boy Doll with Brown Eyes


If you’re a parent who’s really sick of the lack of diversity when it comes to baby dolls, let me introduce you to MiniKane! These dolls are ethically made by Paolo Reina in Spain and then distributed by Minikane from France for all of the US.

7/8 High Waist Air Lift Leggings

Alo Yoga

My #1 favorite yoga apparel brand is having an incredible sale! Up to 70% off sitewide! YASSSS!

LARQ Bottle


The LARQ Bottle is the world’s first self-cleaning water bottle and water purification system. It uses UV-C LED light to eliminate up to 99.9999% of bio-contaminants from your water and bottle. A.k.a.: MAGIC!

Cabernet Sauvignon, 2017

No Fine Print

Managers for Chance the Rapper and Skrillex got together one day and decided to make wine. And it turns out, it’s really, really, really good. This Cab Sauv is A+++ delish! Eden picked up a bottle at her favorite Brooklyn wine shop, Vine Wine, and brought it over to share: YUM YUM YUMMMMM!

Woodland Green Wrapping Paper

The Wells Makery

The Wells Makery are design duo Annie Brooks and Whitney Watts. They make the most beautiful watercolor products, from invitations, to wall art, to phone cases, to now: wrapping paper! This woodland creatures wrapping paper is adorable, and just what I’ll be wrapping my gifts with this year!

Cobble Hill Turtleneck (White)

Dudley Stephens

Winter White? Yes please! Spend $150 November 27-29 and select a holiday treat: Tervis Tumblers, Harding Lane Hat or Harding Lane Key Fobs, embroidered with our signature pineapple. To keep or give? You decide.

The Threesome


My fave candle brand Otherland will ship your loved ones three candles of your choice. Might I recommend Fallen Fir, Black Velvet, and Old Fashioned?

Photographs by Julia Dags | Happily Eva After, Inc. © 2020 All Rights Reserved

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  1. Linda says:

    Such great finds. Thank you!
    **Would love to hear how you transitioned away from cable – my kids have a lifeline to Nick Jr and Universal Kids 😉

    11.27.20 Reply
    • So glad you like them! We actually cut the cord with cable over two years ago! It was crazy how much we were paying! I now hove Apple TV, Hulu, and Netflix, and that works great for me. I find most of the important things like election coverage etc streams on hulu when it happens so I haven’t missed it. And I only watch shows and movies anyway

      11.29.20 Reply
  2. No one can do saving as women do while shopping. And it’s great!!

    01.17.23 Reply